Through her knowledge of Targeted Marketing and Direct Mail Marketing, Ms. O'Brien often prescribed to her clients to use mailing lists to promote their products and services to those who most likely benefit. But the clients would often have no idea of how to find the right mailing list. There was obviously a need for a service to these clients to locate the correct list, procure the list, and stimulate the marketing process.

List Pro now fulfills the need of clients nationwide. List Pro has access to over 60,000 different lists, ranging from doctors to pool owners to big-footed women. There is a list available for virtually any target audience. List Pro has the expertise, working with the client, to identify multiple potential lists, compare the cost vs. benefit, and procure the list on behalf of the client. List Pro also has the expertise to assist the client by reviewing the mailing piece for effectiveness, and suggesting enhancements where necessary to improve the probability of success.

Diane E. O'Brien, MBA has over twenty years experience in the marketing field. She has a Bachelor's Degree in Business Administration (Marketing Emphasis) and a Master's Degree in Entrepreneurial Sciences. Currently, Ms. O'Brien teaches classes in Direct Mail Marketing, Starting Your Own Business, and Internet Marketing.